How can our Commercial Representation Services help your Business?
Representing Your Business
API provides commercial representation services for external clients, wishing to maintain and develop contact with the wide range of companies throughout Australia and in our region. We take care and pride in developing tailor-made solutions, allowing our clients to reach out to their customers at the right level to maximise their business potential.
Commercial Representations allows our clients to entrust us with the commercial management of projects throughout Australia and our region. To do this, we take on specific trading tasks to represent products and/or services in the target market. Our commercial representation services allow our clients to maintain and develop effective customer contact, at a fraction of the cost of setting up their own offices.
Entering a new market is very much like a start-up situation. There is no “one strategy” for all markets. Each country has its own ways of doing business, but there are also many similarities in business with other countries. Our industry specialized team provides expert advice and support for our clients to develop localized strategies.
Contact us to learn how API could be a valuable addition to your business in Australia and the APAC region.
Representation and Office Services
Repesentation services
- Local business partners relationship management
- Regular customer visits
- Potential customer network building
- Trade Shows, Professional Societies and Conferences
- presence, preparation and follow-up
- Sales & marketing support
Repesentation services
- Receive the calls by your company name
- Provide any necessary communication support between you and your business partners
- Utilization of BIC conference room for business meetings
- Provide written status report by monthly and telephone / web conferencing when needed.
Our consultants
Our API team is made up of remarkable consultants with a proven track record in industry and in their specialist areas.
We have decades of experience, and a proven track record in supporting international companies that have succeeded in the region. We have an extensive and broad knowledge of the industries and a wide-ranging network of contacts within industry executives. We can therefore provide you with a comprehensive insight into your needs.
Commercial Representation and Market Entry Planning
There are infinite commercial opportunities available for both individuals and companies. However, before entering a new market, it is important that you have a comprehensive understanding of the local market and have confirmed the feasibility of your product or services within the local market.
A well thought out market entry strategy is crucial to your overall commercial success. Leveraging the local knowledge and connections of our team will ensure that your company accomplishes its business objectives and enters the local market successfully. We achieve this through our tailored six step market entry support program.
Understanding your needs
Through extensive client engagement, we will identify the cleint’s objectives and aspirations in their desired market; this involves examining the client’sproduct offering, value proposition and budget.
Market validation
We will complete a detailed market investigation in odred to identify and validate key market opportunities, product feasibility, key competitors, potential distributors/sales agents, strategic alliances and key industry groups.
Route-to-market review
Based on our market validation findings and Clients feedback we will develop a tailored market entry program focused on achieving a fast and efficient route-to-market.
Commercial engagement
Leveraging our regional connections and established relationships with distributors and sales agents we will present the client’s product offering to potential distributors, customers and/or sales agents.
Market entry
We will coordinate an in-country visit program where we will assist the client to understand the local business environment and will facilitate meetings with potential distributors, customers and sales agents.
On-going representation and back office support
We will continue to facilitate, support and commercially perpesent the client within the marketplace while providing the required back-office services to enable operations.
Our Clients
Product manufacturers
Multinational corporation
Consulting companies
Investment companies
Public organizations
and associations
Trading companies
We offer high-quality services and guarantee professional solutions to complex international problems. The majority of our clients become regular business partners.
Our Strengths
01
A broad range of experience and contacts in specialized, and sometimes difficult markets and locations;
02
Experienced eyes and ears, with all-important cultural understanding and sensitivity;
03
An understanding of local regulatory requirements and a realistic approach to what can be achieved throughout Australia and in our region.
04
Direct involvement between our management and our client’s operating management;
05
An appreciation that every client is different. We know that solutions must be tailored accordingly;
06
Discussed and agreed criteria and deliverables
07
Client visits to the region will be fully planned, including customer appointments, and agreed in advance to make the most cost effective and efficient use of time.
08
We take a proactive and long-term approach. We enable a strategic approach that helps our client’s operations to flourish
Our Core Values
API’s corporate culture is characterised by clear responsibility, mutual respect and building a relationship of trust for the long‑term with every client.
Our primary goal is to avoid risks which could jeopardise the trust of our customers and business partners.
We always build a relationship of trust for the long-term with every client and our clients know that we put their interests first on every occasion and do not publicise their details.
- We protect client confidences.
- We don’t publicise the work we do for our clients.
- We will only take on an engagement if we believe our involvement can create substantial value and gains for the client.
- We maintain open, honest dialogue and offer our independent perspective at all times.
In addition to our company core values, API includes requirements and expectations concerning the following issues:
Our values and codes of conduct and ethics applies to all API directors, officers, and employees of the company and are designed to help each employee handle business situations professionally and fairly.
Compliance with laws and internal regulations.
Appropriate conduct within the Company and in dealings with officials, business partners and clients.
Are you ready to expand?
Let us support you.
Whether you prefer phone, in-person or online assistance, we’re always here to help.
- 02 4934 6290
- 02 4934 3692
- aapi@aapi.com.au
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